Erica Fyvie
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A critical and entertaining exploration of advertising and its influence.
For children growing up in an advertising-saturated world, here's an eye-opening explanation of what it is, how it works and why that matters. The book covers everything from the components of an ad campaign to the ways marketers seek to influence behavior, then brings it all to life by creating two fictional advertising plans. It also describes how digital technology allows...
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Think you know all about how your stuff impacts the environment? Think again! Where did all our "stuff" come from? And where does it go when we're done with it? Kids find out by tracking the life cycles of typical items in a school backpack—water, food, clothing, paper, plastic, metals and electronics. Though they all end as waste, there are lots of decisions to be made along the way. And kids will see that there's an important, constructive
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